6 Ways to Integrate WhatsApp with Pipedrive CRM


Updated on: April 11, 2022


Learn ways to integrate WhatsApp with Pipedrive CRM to improve your sales process, sales productivity, and increase revenues.

Introduction

Most businesses use email, calls, and texts for selling until they meet the prospects and customers in person. All these channels work and will continue to work in the future too.


But WhatsApp is where the world is today.


With every passing day, more and more conversations are moving to WhatsApp. You connect with anybody on the internet and they want to continue the conversation on WhatsApp.


It has become ubiquitous, with new people joining the platform every day.


Why use WhatsApp for Sales?

A WhatsApp chat is always on, is asynchronous, and lends us all modes of communication text, audio, and video (except in-person). It also provides almost instant feedback on how receptive people are to what we have to communicate.


It is therefore imperative that businesses use WhatsApp in their communication strategy with their customers. If used well, it could be a game-changer for your sales team. It can significantly improve sales team productivity and thus result in increased revenues.


This article focuses on businesses that are using Pipedrive CRM for their sales efforts and how they can integrate with WhatsApp for their day-to-day sales activities.


Problem

Pipedrive and WhatsApp are two, separate standalone applications.


And the question on everybody’s mind is obvious.


Does Pipedrive integrate with WhatsApp?

There is no out-of-the-box integration between the two.


We, therefore, have to get creative with trying to set up an integration between Pipedrive and WhatsApp.


Before we talk about Pipedrive and WhatsApp integration, let’s get one important question out of the way.


Can you text with Pipedrive?

Short answer?


Not really.


But there are third-party apps in Pipedrive’s marketplace that allow you to send texts from the Pipedrive environment. Some of these apps are:


You can use any of these Pipedrive marketplace apps to send texts to your prospects and customers from Pipedrive.


But, we are looking at integration options between WhatsApp and Pipedrive because we believe it’s a better communication channel than SMS or texts.

Texting and SMS options for Pipedrive

Solution

The solution ranges from a number of simple options to a few sophisticated, automation options.


Clickable WhatsApp links

The easiest Pipedrive and WhatsApp integration involves creating clickable WhatsApp links. When you click this link, you’re automatically taken to a chat window with the person on WhatsApp with just one click. It works in your browser, with WhatsApp desktop, and also with WhatsApp on your phone.


Does Pipedrive have an app?

Yes. Both on iOS and Android. When you click the WhatsApp link in the Pipedrive app on your phone, you will be directly taken to a chat window with the person who the phone number is associated with.


You can set up this automation to create clickable WhatsApp links using Make or n8n or Automate.io or Zapier.


Here’s how this automation looks in Make at a high level.

Integromat or Make Scenario for parsing phone numbers and adding clickable WhatsApp links

Clickable WhatsApp links with pre-filled texts

You can take this idea one step ahead. You can create clickable WhatsApp links with pre-filled texts. You have to use URL encoding to create clickable links with text. This utility is freely available on the internet.


When you click this link, the pre-composed message will appear in the chat window, and you just have to press the enter/return key on your keyboard to send that message.


Tip: At this stage, you can edit the message if you want to before hitting send.


This article by WhatsApp explains the structure in which these links need to be created.

Integromat or Make Scenario for parsing phone numbers and adding clickable WhatsApp links

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3rd party apps for WhatsApp integration with Pipedrive

Send Automated Acknowledgements

As soon as you receive a new lead, you can set up a Make scenario to send them an acknowledgment using SendPulse, Twilio, or Wati.


WhatsApp as a CRM using Cooby

If you want to keep your WhatsApp organized, you can use Cooby. It’s almost a CRM.


Access Pipedrive details in WhatsApp using Pipechat

Pipechat, like Cooby, is a Chrome Browser Extension. It allows you to access deals, contact, and organization deals from Pipedrive from within Pipechat. It comes in handy when you receive responses from your prospects on WhatsApp.


Sync WhatsApp messages to Pipedrive using Timelines.AI

The best feature of Timelines.AI is that it allows you to sync conversations with prospects back to Pipedrive in the form of activities. You can set up the frequency at which the messages are synchronized back with Pipedrive.


Tip: Use coupon code AMITS to get a 10% discount on your Timelines.AI subscription.


Conclusion

There are a number of things one could do with a Pipedrive and WhatsApp integration. It depends on the extent of the sophistication you need in your sales workflow. In fact, you could be using more than one of the solutions described above as part of your sales process.


I would pick automated acknowledgments, and clickable WhatsApp links, and synchronize daily WhatsApp conversations back to Pipedrive using Timelines.AI.

Need help with setting an integration between Pipedrive and WhatsApp?

You can book a call, send me a WhatsApp message, or submit your enquiry using the form below.

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