51 Clay Integrations to scale outbound campaigns efficiently

You have read about Clay in my article about choosing the right Clay plan.

This article is about Clay integrations to scale outbound campaigns efficiently at reduced costs.

To get started with Clay.com with a comfortable cushion of 3,000 credits (worth $229), sign up using this affiliate link.

What are third party integrations in Clay?

Clay integrates a number of services to help you prospect, enrich, personalize, and reach out to your target audience. These services range from scrapers, email finders, email validators, prospectors, email campaign, LLMs, social media, etc. As such these integrations are data providers to help build your scalable outbound campaigns in Clay.

You can find the complete list of integrations on Clay’s website.

Do you have to sign up for third party apps to use with Clay?

No, because Clay has direct integrations with majority of the services.

The upside of using Clay’s native connections is that you don’t have to sign up for each service yourself.

You can use Clay’s direct connection without worrying about separate accounts and additional billing.

The downside is that it may turn out to be more costly, depending on the Clay plan you’re on.

Native Clay Integration vs Direct Integration: How to choose?

3 factors will decide your choice:

• Your Clay plan and tier (your cost per 1,000 credits)
• Cost of the native integration in terms of number of Clay credits
• Monthly cost of the direct integration and the effective cost per action

Clay allows you to bring your API keys for almost every service you can use in Clay.
These services offer their features at a smaller cost as compared to what it costs when you use Clay‘s connections.

For instance, the cost of validating 10,000 emails with:

• ZeroBounce is $80.
• Clay.com (via ZeroBounce) is $349 on the smallest possible plan and tier.
• Clay.com (via ZeroBounce) is $130 on the Pro plan.
• Clay.com (via ZeroBounce) may be less than $130 on the Enterprise plan.

One important point to note here is that Clay returns credits when the response is not positive from the service being used. So you can discount these numbers by the quality of the data you’re working with, while other services will cost you credits regardless of whether the query resulted in a positive or a negative response.

So, find what works for you, at each tier, for each service.

As I have elaborated above, the cost of 1,000 credits on Clay’s lower plans is high.
So on lower plans and tiers of Clay.com, it would be wise to use your direct API keys for services like ZeroBounce.

Carry this analysis for every software you use with Clay.com, preferably on the highest Clay.com tier.

Clay Integrations by Category to scale outbound campaigns

Summary

Clay offers numerous integrations to scale outbound campaigns efficiently and at reduced costs. These integrations range from CRM, eCommerce, Email, Email Validation, Enrichment, Forms, Outbound Automation, to Scraping. Clay’s direct integrations eliminate the need for separate accounts and additional billing. However, the choice between native Clay integration and direct integration depends on the Clay plan, the cost of the native integration in terms of Clay credits, and the monthly cost of the direct integration.