5 Top Attio Alternatives and what makes them appealing

ByAmit Sarda

A quick look at Attio alternatives based on their key offerings, their pros and cons, and monthly and annual pricing.

Customer relationship management (CRM) systems are pivotal tools for small and medium-sized business (SMB) owners to streamline operations and enhance interactions with their customer base. Attio is a popular choice for its adaptability and sleek interface tailored to SMBs. Nevertheless, the variety of business needs suggests that exploring various Attio alternatives that align closely with different strategies and goals is beneficial.

5 Top Attio Alternatives

Let’s explore some top Attio (FREE plan, 10% off) alternatives and analyze their features to assist SMB founders in making an informed CRM choice.

I recommend following a structured approach to selecting a CRM. You can use this framework I created to select the right CRM.

Alternatively, you can book a FREE 15-min call with me to discuss your CRM needs with me.

I usually offer only paid calls, but this one is free. My only ask in exchange is to use my affiliate links to sign up for a CRM, should you like any of the suggestions.

I created this tool to compare costs across different CRMs and their different plans.

Here’s a high-level list of CRMs to explore:

  • Pipedrive (30-day extended trial, parity pricing) is the simplest CRM for SMBs
  • Bonsai offers CRM, Project Management, Financial Management for agencies/consultants
  • Monday.com offers a CRM with core project management functions
  • Instantly & Snov.io are outbound sales focused solutions with a CRM module
  • Breakcold is for Agencies, Startups & Consultants
  • Outseta has membership, payments, email, CRM, ticketing/help desk in a single solution
  • Hubspot CRM (FREE plan) & EngageBay offer marketing, ticketing modules, CMS
  • Close is a powerful all-in-one sales CRM
  • CapsuleCRM (FREE plan) also offers project management
  • Keap is for those who rely on marketing automation
  • Bigin is a free offering from Zoho (also offers ZohoCRMPlus)
  • GHL is ideal for agencies (offers white-labeling)
  • Salesflare is for small businesses selling B2B with a mobile app
  • Delta Sales App is for field employees
  • Folk is a list-based CRM with AI, Chrome extension

Top Attio Alternatives

Pipedrive: how does Pipedrive compare against Attio?

Pipedrive: a robust attio alternative

Oriented towards sales teams, Pipedrive’s straightforward interface focuses on pipeline management.

It is the simplest CRM on the market: if you’re not looking for custom objects, Pipedrive is the perfect choice for you. You can read my in-depth review of Pipedrive to see what exactly it offers and where it lacks, if at all.

  • Pros: Streamlines the sales process, user-friendly.
  • Cons: Offers limited functionality outside sales management.
  • Pricing: Pricing begins at $12.50/user/month billed annually.

folk.app: how does folk.app compare against Attio?

folk: a comparable attio alternative

The closest CRM to Attio in terms of look and feel is folk.app.

  • Pros: List-based approach to sales and outbound, offers email sequences, much like Attio, a Chrome extension, 1-click enrichment.
  • Cons: Offers limited functionality outside sales management.
  • Pricing: Pricing begins at $25/user/month billed monthly, and $20/user/month billed annually.

HubSpot: how does HubSpot compare against Attio?

Hubspot: a more powerful but expensive attio alternative

Known for its wide range of features, HubSpot specializes in inbound marketing and sales automation, providing free CRM services beneficial for startups.

Like Attio, it allows creation of custom objects, but only via APIs.

  • Pros: Robust integration capabilities, very intuitive interface.
  • Cons: Costs can accumulate with additional premium features.
  • Pricing: Starts at $45/month billed annually for starter plans; advanced plans vary in price.

Zoho CRM: how does Zoho compare against Attio?

Bigin: an out of the box alternative to attio

A budget-friendly yet potent tool, Zoho CRM excels in automation and social media integration, suitable for SMBs.
The double-edged sword with Zoho is the maze of all kinds of apps that Zoho offers, almost akin to an ERP. So if you’re looking for additional software modules to run your company, you should explore Zoho and work with a Zoho implementation partner.

You can also consider Bigin and Zoho CRM Plus, which are some other offerings from Zoho.

  • Pros: Cost-effective, strong automation features.
  • Cons: Some users report insufficient customer support.
  • Pricing: Starts at $14/user/month billed annually, with a complimentary version for small teams.

Streak: how does Streak compare against Attio?

StreakCRM: a diametrically opposite alternative to attio

This CRM operates within Gmail, ideal for managing customer interactions directly from the inbox. If you want to work out of your Gmail inbox, StreakCRM may be perfect for you.

  • Pros: Integrates perfectly with Gmail, simple to use.
  • Cons: Comparatively fewer features than more advanced CRMs.
  • Pricing: Free for basic use, paid plans from $15/user/month.

Conclusion and Recommendations

Choosing the right CRM involves more than matching Attio’s capabilities; it’s about finding a platform that aligns with your business goals and can scale with growth. From HubSpot’s comprehensive approach to Streak’s unique Gmail workflow, each system has definitive strengths. Base your choice on your business model, sales processes, and desired level of customer engagement. The optimal CRM seamlessly integrates into your operations, supporting business progress. Choose wisely to enhance your customer relationships and ensure robust business growth.