17-point Partners-friendly Affiliate Marketing Program Checklist

An exhaustive affiliate marketing program checklist that is extremely partners-friendly, one that will help you run successful affiliate programs.

Because of my work in the CRM, Nocode, and automation space, I get approached for affiliate partnerships. Program managers always ask what would make it easier for me to promote them. So I thought I would make a partners-friendly affiliate marketing program checklist for Program Managers at SaaS/B2C companies.

Affiliate Marketing Program Checklist

Wishlist of an affiliate & content marketer

I am a systems builder. I work with multiple SaaS tools. To improve the capabilities of the tools my clients use, I have to look for other tools that will help my clients achieve their goals. So I am always in a position to transparently pitch tools that would help my clients.

This made me an accidental affiliate and content marketer.

To be successful in this role, I need the support and resources from the brands I am promoting and plugging.

So here’s my checklist that lists what would help me pitch partner products easily.

What makes a great Affiliate Marketing Program Checklist?

All things Brand/Product

  • Brand Assets (brand guide, logos, illustrations)
  • A one-line description of the product
  • A 200-300 word description of the product
  • An expert listings/directory for eligible partners
  • A community for partners and experts to contribute

All things Content Production

  • Access to a full-feature sandbox account
  • Branded screenshots
  • Sample test datasets/databases
  • SWAG
  • Shared product roadmap
  • Insider news about new feature launches

All things Affiliate Partner

  • Custom links to track signups
  • Generate multiple links for attribution
  • Incentive for users to sign up using MY link (lifetime x% discount, or an extended trial)
  • Competitive % commission structure
  • Ability to manually add referrals
  • Easier payment options (direct bank transfers, not PayPal)
  • Excellent tracking and reporting
  • Single point of contact and prompt support when things go wrong